Make sure to consider factors such as design, size, and even the material used when choosing the most appropriate plastic coffee cup. The cup should serve a function but it should also serve the company's branding purposes. Cups that are easy to carry, keep hot drinks warm, and can be branded are ideal. Attention should also be put into materials used to make the cups, as the consumers can be eco friendly. In so doing, customer satisfaction and brand reputation can also be achieved.