In order to create branded coffee cups for any identified target market, a blend of beauty, purpose, and eco-friendliness is crucial. The first step should be the determination of the brand message followed by its visual articulation for the target market. Biodegradable and recyclable materials should be used to promote sustainability. On top of that, consider the design from a functional standpoint. For example, the cups should be easy to hold and drink from. These actions greatly increase the recognition of a company and turn customers into brand loyalists, enabling coffee cups to become marketing tools.