Personalised coffee bags are critical for coffee chains that operate in a competitve landscape. This type of bags will not only serve as efficient packaging, but powerful marketing tools as well. It is possible for brands to make themselves stand out by using innovative designs and eco-friendly materials that resonate with green consumers. More importantly, the opportunity to design these bags makes it possible for businesses to personalize customer interaction, treating them as valuable stakeholders to the brand. Personalised coffee bags add value to the brand, making it easier for high customer retention and greater marketing reach.