For retail coffee chains, the plastic coffee cups with lids are a staple if they wish to improve both their customer service and brand image. These cups solve the problem of taking hot drinks away from the counter since customers can now move around freely without the risk of spills. These cups also come in assorted sizes and designs to accommodate the branding and requirements of various coffee chains. In addition, the cups’ were made from eco-friendly materials which helps meet the consumer’s expectation of sustainability, makes these cups ideal for modern business as well, as it provides both functionality and responsibility.