Coffee packaging goes beyond layering the product for protection. It is one of the most effective marketing strategies. The materials used and the design on them serves as a declaration of quality alongside an appeal to be environmentally friendly. Not only is this strategy effective on modern customers, it also assists deepens consumer commitment towards the brand as well as transforms their complete experience to something positive. For a coffee brand, using unique and environmentally conscious packaging can aid in greatly differentiating them from the rest of the market.