The International Coffee Organisation (ICO) reports that global coffee consumption witnessed a 4.2% increase between 2021 and 2022. Notably, Europe and North America accounted for approximately half of this consumption volume. What's more, consumption rates are anticipated to keep rising, especially in emerging markets like Asia and the Middle East, and the global coffee market is becoming increasingly consolidated.
This growth in global coffee consumption has spurred the expansion of the coffee roasting industry. Besides, the rising interest in specialty coffees and the growing demand for specialty coffee roasters have also contributed to its development. In the face of an intensifying competitive market, coffee roasters need to explore innovative packaging solutions for their products.
Apart from customized recyclable cans, paper tube packaging is gaining popularity for several reasons. Not only is it recyclable and reusable, but it can also be fully customized, which makes it a creative means to attract customers.
Let's delve deeper to explore the advantages and disadvantages of using paper tubes to package roasted coffee.
Why use cylinder packaging?
Paper tubes are crafted through a meticulous process where layers of recycled paper or paperboard sheets are carefully wound around to create robust, hollow cylindrical structures. The thickness of the resultant cylinder is directly proportional to the quantity of layers incorporated during the manufacturing process. In the concluding phase of production, these layers are firmly laminated or bonded together using specialized adhesives to ensure structural integrity.
Paper tube packaging typically features end caps or lid closures that are designed with user convenience in mind, enabling effortless access to the items stored within. Historically, cylinder packaging has been commonly utilized to house products that share similar physical characteristics, such as the sleek and elongated forms of cosmetic products, the elegant contours of wine bottles, or the flat and rectangular shapes of posters and prints. However, in recent times, specialty coffee roasters have been quick to recognize the potential of custom-printed tubes and have started adopting them for packaging their roasted coffee with increasing frequency.
The bespoke and upscale appearance of these customized tubes has the remarkable ability to elevate a brand's aesthetic appeal, imbuing it with an air of luxury and sophistication. Additionally, cylinder packaging has the added charm of transforming the otherwise mundane act of unboxing into an exciting and memorable experience for consumers, particularly when the exterior of the tube is emblazoned with the brand's logo or other distinctive branding elements.
Moreover, an additional layer of customization can be achieved by integrating a waterproof liner either on the exterior or interior of the tube packaging. This innovative modification safeguards the coffee beans from the detrimental impacts of oxygen and moisture, thereby maintaining their freshness and flavor over an extended period. A growing number of roasters, including the notable Kiwi Garden Coffee Roasters and Bird Rock Coffee Roasters, have already embraced paper tubes as their preferred packaging choice.
EN
