Selecting the correct coffee mug is vital for a wholesome experience. While convenient, plastic coffee cups can take away subtle yet important details to the taste of coffee. This is because the volatile aroma compounds released and the chemical compounds from the plastic interact with the coffee. The effect can be taken away or reduced by using higher-grade food safe plastic; coffee chains will be able to offer an enjoyable taste experience without worrying about the negative impact on the brand’s integrity or reputation.